AU Corporate Social Responsibility & Responsible Business Practices Essay

Question Description

TOPIC 2
You are a business consultant specializing in corporate social responsibility (CSR) and responsible business practice who has been contracted by an Airline currently operating with headquarters in Middle East region. The company also plans to expand its routes to different destinations including a number of important emerging economies. The company has in the past been criticized by sections of community and also been targeted by climate change activists who are concerned that its activities will contribute to a significant increase in greenhouse gas emissions.
The company has asked you to develop a CSR and responsible business practice policy for it, which while not disputing these concerns and risks, will focus instead on anticipated benefits including employment and economic growth. The company also wants the policy to emphasize its commitment to ethical and responsible business practice, engagement with stakeholders including local communities and small businesses, and shareholder value creation. You do not have to develop the CSR and responsible business practice policy in detail yourself but your report should convincingly explain how the policy you recommend can achieve these objectives and serve the company’s interests more generally.
Your report should be based on your own, independent research and critical analysis, refer to appropriate academic literature including journal articles and also relevant industry and government reports, and be supported with local and overseas real-life examples.

MARKING CRITERIA
Details of Marking Criteria for Research Report are shown below:

Critical Analysis (60%)
Demonstrated:
Understanding of key concepts and theories
Critical and independent analysis of the key arguments and concepts in the reference material you cite
Understanding of the relationship between the important aspects of the topic
Well-developed argument demonstrating a sound understanding of the topic

Research Depth (30%)
Demonstrated:
Adequate number of references used
Relevance of references cited
Correct and adequate citation using the Harvard system of referencing

Presentation (10%)
Demonstrated:
Use of appropriate academic style
Well-structured and coherent presentation of argumen

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