Akron Increase in CTR By Adding Text in The Call to Action Button Questions

Question Description

Test Carried Out By Kiva.org, an innovative non-profit organization, allows people to lend money via the Internet to low-income entrepreneurs and students across countries. Kiva conducted an A/B Test as they wanted to increase the number of donations from first-time visitors to their landing page.

Hypothesis: Giving more information to visitors coming to Kiva’s landing page will help boost the number of donors.

Result: Donations increased by 11.5% after adding an information box at the bottom of the landing page.

What You Can Learn from This Test?

Case Study 2: 2.57% increase in Open Rates 5.84% Higher Click-through Rate (CTR) by Changing the Subject Line of an Email

Test Carried Out By Designhill.com, one of the fastest-growing peer-to-peer crowdsourcing platforms that connect graphic artists with design seekers. They did an email blast a few days before Christmas to promote its content and increase the click-through rate.

Hypothesis: Just mentioning the title of the blog in the subject line of the email would get the majority of click-through rather than requesting recipients to review the post with the blog’s title.

Just writing “Top 10 Off-Page SEO Strategies for Startups in 2015” in the subject line of the email would get the majority of click-through rather than writing “Check out My Recent Post – Top 10 Off-Page SEO Strategies for Startups in 2015”.

Result: The company was able to score 5.84% higher CTR and 2.57% higher open rate by including just the title of the blog in the subject line.

What You Can Learn from This Test?

Case Study 3: 49% Increase in CTR by Adding Text in the Call-to-Action Button

Test carried out by Fab, an online community whose members can buy and sell apparel, home goods, accessories, collectibles, etc.

Hypothesis: Making the “Add to Cart” button clearer (by adding text) will lead to an increase in the number of people adding items to their shopping carts.

Result: There was an increase of 49% in CTR over the original after the text “Add to Cart” was included in the CTA button rather than just an image or symbol.

In the following image, you’ll see that the original design (on the far left) features a small shopping cart with a “+” sign and no text. The two versions (middle and right) added text-based designs. Version A helped increase cart adds by 49% over the original.

What You Can Learn from This Test?



^{Have a similar assignment? "Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results."}

Our Service Charter

1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.