Belhaven University Honest Tea Business Model and Strategy Questions

I’m trying to learn for my Business class and I’m stuck. Can you help?

https://youtu.be/WIRKq-AHZXU

This is the source of the video, which requests to answer some questions.

Watch the video on Honest Tea and then answer the following questions. After answering the questions make sure to respond to at least one other student.

1. Which characteristics of the typical entrepreneur did Seth Goldman demonstrate when he launched Honest Tea?

2. What business strategy is Honest Tea using? What are the sources of the company’s competitive edge in the highly competitive beverage market?

3. What does Seth Goldman mean when he says ‘When I get up, I am not that much motivated by how much bottles can I sell to make money, but more about how many bottles can we sell so that we can expand this model of business and make an impact. This is a way of creating more than just a business.’

4. One bottle cap expression that Goldman mentions is ‘if we do not change the direction in which we are headed, we will end up where we are going’. Does Honest Tea’s business model reflect this sentiment? Explain.

And there should be a response to another one’s answer, will post you a sample that is from a classmate, which is no need too much, just 150-200 word is enough.

Watch the video on Honest Tea and then answer the following questions. After answering the questions make sure to respond to at least one other student.

1. Which characteristics of the typical entrepreneur did Seth Goldman demonstrate when he launched Honest Tea?

2. What business strategy is Honest Tea using? What are the sources of the company’s competitive edge in the highly competitive beverage market?

3. What does Seth Goldman mean when he says ‘When I get up, I am not that much motivated by how much bottles can I sell to make money, but more about how many bottles can we sell so that we can expand this model of business and make an impact. This is a way of creating more than just a business.’

4. One bottle cap expression that Goldman mentions is ‘if we do not change the direction in which we are headed, we will end up where we are going’. Does Honest Tea’s business model reflect this sentiment? Explain.