CSUSB Explanation and Justification of A Message Discussion

I’m working on a business plans spreadsheet and need an explanation to help me understand better.

Hi,
this is a business plan paper and we doing it about Dunkin’ Donuts. What I have to do is below

Messages:

Explanation and justification of message

Consistent layout design and mandatory and graphics media.

media chart of all running marketing communications advertising and promotions.

so again make anything up. The whole assignment is if we were to open a branch of dunkin somewhere in the desert and the professor want us to make anything up. I will attach the part I am supposed to do and it highlited in yellow.

Thank you. I also need a paper in a word doc not excel. The answers do not to be long short answers are fine. Also include any work cited you used