DeVry University Online Internet Marketing Plan Questions

I dont understand this Marketing question and need help to study.

The Course Project for SBE430 is to create the core components of a small business Internet marketing plan. Your plan will outline how you will market and sell online a product (good or service) for a small business. Yours may use an existing product that is not currently sold online, or you may imagine a new product to sell online. The choice is yours!

How will you promote customer interactivity in marketing and distributing online?
How will you take advantage of the global reach of the Internet?
How will you reduce costs in the following areas?
- Distribution
- Customer Interaction
- Human Resources

Your response must answer all three questions, should be at least 200 words, and should be submitted as a Microsoft Word document in APA sixth edition format. For more details, see the Grading Rubric below.

RUBRIC

Week 1: Video Analysis | Marketing and Online Distribution

Week 1: Video Analysis | Marketing and Online Distribution
Criteria	Ratings	Pts
This criterion is linked to a Learning OutcomeDOCUMENTATION AND FORMATTINGPoints are logical and well supported by evidence and research. It addresses the concepts, theories, and material covered for this assignment.		10.0 pts
This criterion is linked to a Learning OutcomeORGANIZATION AND COHESIVENESSThe assignment is well organized, has topical flow, and uses appropriate vocabulary, concepts, and theories. Paragraph transitions are present and logical flow is maintained throughout the assignment.		10.0 pts
This criterion is linked to a Learning OutcomeEDITINGQuality work will be free of any grammatical errors. There is proper sentence structure, punctuation, and spelling. No editing or revision is required. It follows the APA latest edition standards.		20.0 pts
This criterion is linked to a Learning OutcomeCONTENTAll key elements of the assignment are covered in a substantive way. Major points are stated clearly, supported by details (examples or analysis), and organized logically. The paper links theory to relevant examples of current experience and industry practice. Quality work will have a significant scope and depth of research to support any statements and will employ sound use of reasoning and logic to reinforce conclusions. Demonstrates critical thinking about the topic and provides the student’s own impressions and interpretations of research. Relevant illustrations or examples were presented.		40.0 pts
Total Points: 80.0

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