ECOM 301 Saudi Electronic University Week 13 Marketing Campaign Discussion

Question Description

Part 3, around (1000) words: Due week 13. on 26/11/2020. (Refer to the Textbook Chapters 7, 8, 9 &10)  For legal reasons, you will not actually create business profiles and launch a campaign on different platforms. You will merely write the proposed plan and the expected results and accumulated costs, using real facts from the chosen used platforms. So, do the proper research and choose wisely.

Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program.

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