ECOM 301 SEU New Saudi OTA Company Almatar Digital Marketing Campaign Discussion

Part 1, around (500) words: Due week 6, on 8/10/2020. (Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company)

• Investigate the micro-environment as part of the situation analysis for your company.
• Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
  • Technological forces.
  • Legal forces.
  • Economic forces.
  • Political forces.
  • Social forces.

• Competitors analysis
• Suppliers and/or Digital Marketing intermediaries.
• Customers’ persona.