Judson University week 1 Market Segmentation and Marketing Mix Discussion
Question Description
I’m working on a marketing writing question and need support to help me learn.
Considering all the segmenting criteria (geographic, demographic, psychographic, and behavioral), clearly define and describe your primary target market. Write a persona for your primary market that describes them and their behaviors. Provide enough detail that your audience can clearly create a mental picture easily identifying your target market.
Explain how your target market interacts with each marketing mix element, including service marketing mix elements if applicable.
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