Keiser University Benefits of Marketing for Business And Society Discussion

1- By examining the various research, including your text, the web, and the library, how is marketing perceived in both business and the general population? In your answer, give examples of what marketing is currently believed to be and its importance to business and society. Describe one successful or unsuccessful marketing practice, evaluating why it is or is not successful.

please also choose 2 peer reviewed articles

pertaining to marketing

book – Marketing Management: Knowledge and Skills 15th edition
Kotler and Keller
Pearson
978-0-13-385646-0

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2- Please complete the Intellectual Virtue/Vice exerciselocated in your course resources folder located at Getting Started, and identify your intellectual virtue and why you believe it is a strength. Provide examples to support it. Then identify your intellectual vice or weakness, again giving examples to support this choice. Once you have identified and explained both your virtue and vice, reflect on this exercise and relate it to what you have read about critical thinking, specifically focusing on egocentric and socio-centric thinking.

please choose 2 peer reviewed articles

pertaining to advanced decision making

book- Harvard Business Reviews’s 10 Must Reads on Making Smart Decisions by Daniel Kahneman, Dan Lovallo, and Olivier Sibony Harvard Business Review Press edition (Paperback – March 12, 2013). ISBN 13: 978-1422189894

May be ordered from the publisher at:
https://cb.hbsp.harvard.edu or http://www.amazon.com

Smart Choices: A Practical Guide to Making Better Decisions by John Hammond, Ralph Keeney, and Howard Raiffa Harvard Business Review Press; 1 edition (August 25, 2015). Harvard Business Press Books Product #:15040-HBK-ENG
ISBN-13: 978-0875848570

May be ordered from the publisher at:
https://cb.hbsp.harvard.edu or http://www.amazon.com