Keiser University Saudi Aramco SWOT Analysis
Question Description
SWOT Analysis
Write a four-page paper on the SWOT Analysis. Starting on Pg 49 in the textbook, this will give you the overview and detail required. The paper should include a matrix. Please select a company of your choice then review their product strategy using the SWOT. The assignment needs to be in APA format.
textbook –
Marketing Management: Knowledge and Skills 15th edition
Kotler and Keller
Pearson
978-0-13-385646-0
Please see exhibit in textbook for an idea of the format.Also review the case rubric and review the marketing plan guidelines in that are attached!
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