King Saud University Customer Satisfaction Supply Chain Management Summary

Question Description

In chapter 2 , the author explores the concept that the customer is always right. A concept that has become more crucial over time and particularly relevant in current times. The term is “customer centric.”

It is the behavior of end customers that ultimately drives the supply chain. Chapter 2 explores the implications in terms of development of supporting logistics capabilities.

The challenge here is to support products in the market place better than competition. Think about that in the context of e-commerce competitors. In the U.S. case, Amazon vs. Walmart; link marketing and logistics by means of the concept of quality of service.

Please select any one of the six short case studies. Case studies are to be individually submitted.

Submission should be at least two (2) pages, double spaced, 10pt. Arial or Calibri font. Charts are welcome and valued as supporting resource.

Submissions will be graded based on effort, critical thinking and grammatical structure.

Rubric:

Why did you choose this case

Relevance to the course

Brief Summary of case

Findings and conclusions with support.

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