Marymount University Amazon Innovation to Its Connected Home Products Discussion

Im studying for my Business class and dont understand how to answer this. Can you help me study?

“We need to start treating innovation like other business disciplines as a set of tools that are designed to accomplish specific objectives. Just as we wouldnt rely on a single marketing tactic or a single source of financing for the entire life of an organization, we need to build up a portfolio of innovation strategies designed for specific tasks.”

Pick one of the three companies (your choice) from the article we read recently “Battle for the Connected Home.”

1. What type of innovation (of the 4 choices from Satell’s short article) do you think they use primarily with respect to their connected home products? Why?

2. How does this type of innovation fit into their overall *firm* strategy?

3. If they were to develop a second type of innovation capability, what would that be?

Please note: for this write-up, as long as you use the information from Satell’s article and the “Battle for the Connected Home” article, you have a good deal more freedom to write-up your own thoughts as compared to most homeworks, where I ask you to follow a more rigid framework

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