MGT 201 Casal Aveda Institute Birkenstock Marketing Disscussion

Question Description

I’m working on a marketing question and need an explanation to help me understand better.

Case Study

Read the Chapter Case Study entitled From the Counterculture to the Runway: How Did Aveda Institute Become Fashionable? from Chapter- 11 Product, Branding and Packaging decisions Page: – 358 given in your textbook Marketing (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

Assignment Question(s):

Visit the company website (https://www.birkenstockusa.com/) and identify and describe the different product lines that it markets. ( Minimum 150 Words)
Review the different product categories in each of the company’s product lines. Which has the greatest depth? Which has the least? ( Minimum 150 Words)
How has the company positioned its brand? How does it go about communicating its position? Explain. (Minimum 250 Words)

Note:Support your Answers with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.

I want no similarity and references use

APA references

Use 5 references

Two other questions are discussed

How services marketing differs from product Marketing. Discuss

What is the difference between a price skimming and a market penetration pricing strategy. Discus with an example.

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