MGT 201 Saudi Electronic University McDonald A Global Giant Questions

Question Description

Leaning Outcomes:

1. Demonstrate an understanding of the global competitive environment and the changing marketing practices. (LO- 1.8)

2. Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (LO- 1.9)

3. Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (LO- 3.4)

Case Study

Read the Chapter Case Study McDonald- A Global Giant from Chapter 8 Global Marketing Page: – 257 given in your textbook Marketing (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

Assignment Question(s):

1. Which sociocultural factors have informed McDonalds global expansion? Explain.

2. Describe some of the global distribution strategies that McDonalds uses or might consider using to spread through-out the world.

3. Explain McDonalds global marketing strategy. Compare McDonalds strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html) to McDonalds strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-men…)

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