MGT 201 Saudi Electronic University McDonalds Marketing Management Case Study

• The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

• Assignments submitted through email will not be accepted.

• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

• Students must mention question number clearly in their answer.

• Late submission will NOT be accepted.

• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

• Submissions without this cover page will NOT be accepted.

Leaning Outcomes:

1. Demonstrate an understanding of the global competitive environment and the changing marketing practices. (LO- 1.8)

2. Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (LO- 1.9)

3. Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (LO- 3.4)

Case Study

Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global Marketing” Page: – 257 given in your textbook – “Marketing” (7th Edition) by Dhruv.Grewal and Michael. Levy (2020) and answer the following Questions:

Assignment Question(s):

1. Which sociocultural factors have informed McDonald’s global expansion? Explain. (1.5 Marks)

2. Describe some of the global distribution strategies that McDonald’s uses or might consider using to spread through-out the world. (1.5 Marks)

3. Explain McDonald’s global marketing strategy. Compare McDonald’s strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html) to McDonald’s strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-men…) (2 Marks)

Answers:

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