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MGT 201 SEU Marketing Management how Did Birkenstocks Become Fashionable Case Study

Business Finance, MGT 201

Business Finance, MGT 201

MGT 201 SEU Marketing Management how Did Birkenstocks Become Fashionable Case Study

MGT 201 SEU Marketing Management how Did Birkenstocks Become Fashionable Case Study

Question Description

  • Visit the company website (https://www.birkenstockusa.com/) and identify and describe the different product lines that it markets. (1.5 Marks, Minimum 150 Words)
  • Review the different product categories in each of the company’s product lines. Which has the greatest depth? Which has the least? (1.5 Marks, Minimum 150 Words)
  • How has the company positioned its brand? How does it go about communicating its position? Explain. (2 Marks, Minimum 250 Words)

Note:Support your Answers with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.

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