Middle East College ?New Venture Development Alternative Questions

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Middle East College ?New Venture Development Alternative Questions

middle east college, Writing

Middle East College ?New Venture Development Alternative Questions

Question Description

1. Use the lead user approach to discuss how it can be useful to your group project.

Note: Ive uploaded a compressed file named Question 1 Materials.

2. Critically discuss the lead user approach in views of its usefulness and challenges in helping firms develop new product/services. Use appropriate real examples from case studies or journal articles, other than your own business idea/project to support your discussion.

*** Words count = 2000 words.

*** In-Text Citations and References using Harvard style.

*** Ive uploaded compressed file named Question 1 Materials.

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