MKTG 3379 SMU Starbucks Overall Performance Marketing Research Paper Proposal

Question Description

The following are the requirements for this assignment. This is just a proposal. The product I want to choose is Starbucks instant coffee. The number of words is not required. I think it is about 400 words, but you can write as many words as you want.

The objective of the research project is to provide you with some experience in applying the concepts and methods of marketing research to a real marketing problem. Students will select a marketing research question/issue that they wish to investigate. You will be given considerable freedom to follow your own interests, although it is expected that the issue be relevant to marketing and that the project will require a survey research strategy approach as part of the recommendation in the research proposal. Your are responsible for preparing an executable research proposal but will not be required to collect data as part of this project.

It should consist of:

1. Executive summary (including purpose of research/brief background of the project).

2. Research question-Develop a marketing research question of your own choosing



^{Have a similar assignment? "Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results."}

Our Service Charter

1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.