Mount Saint Vincent University Marketing Strategy for Fashion Channel Case Study

please read case, page55-66

1. a clearly identified central strategic issue(s) facing the company. Remember to focus on marketing strategy and not the

immediate short-term problems that might be presented by the case writer. This section should not be more than two or

three sentences long.

2. a set of clearly identified alternative courses of action that will address the central issue of the case

3. a brief analysis of the pros and cons of each of the strategic marketing courses of action that you have identified. Ensure

that you use the market research and financial numbers presented in the case effectively. You must analyze the

marketing data provided by the case writer. Failure to do so will result in a grade of F.

4. conclusion

APA style

not more than 1000 words