Northeastern University The 961 Beer Market Company Essay
Question Description
1. Conduct a PEST analysis and identify key drivers that impact the industry.
2. Conduct a five forces analysis on the competitive environment surrounding 961 Beer.
3. Evaluate Hajjar’s decision to start an artisanal brewing company. Is Lebanon a goodmarket for beer?
4. What can Hajjar do to expand the business further so as to remain competitive withoutcompromising quality as well as the values that constitutes his 961 Beer venture?
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