Oklahoma City Community College Marketing For Tours and Travel Discussion

I dont know how to handle this Marketing question and need guidance.

Chapter Review

Winning Edge

Travel and Tourism Team Decision Making Event

Winning Edge Branson, Missouri is noted for being a country music entertainment attraction for senior citizens. The city, located in central Missouri, attracts guests from all over the country. Many senior citizen groups from surrounding states take charter bus tours to see their favorite country music performers and enjoy gambling provided by local casinos. Outlet malls located near Branson are an additional attraction for tourists. Most tourists stay an average of two nights in the local hotels.

Fall foliage turns bright red and yellow in Branson during the months of September and October. The climate is nearly perfect during these two months with cool mornings and mild afternoons. The president of Branson Entertainment Incorporated believes that the beautiful foliage each year is an additional attraction for Branson tourists. The president has hired your advertising team to develop a marketing strategy that highlights the red and yellow leaves of fall in Branson during the months of September and October. All of the other reasons for visiting Branson should also be incorporated in your marketing plan. The president is counting on your creativity to incorporate red and yellow leaves in the advertising campaign. Your team must describe marketing strategies that target senior citizen groups. You should highlight the special services offered to this age group that will make the trip to Branson even more appealing.

Your team will meet the president of Branson Entertainment Incorporated in her office to explain your marketing strategy for attracting tourists during the beautiful fall season in Branson, Missouri. Your promotion/advertising plan must make a positive impact on senior citizens.

Think Critically

Why is fall a better time than winter for senior citizens to travel?
Why should Branson hotels and restaurants consider offering senior citizen discounts?
What type of marketing research would you conduct to determine how to best meet the needs of senior citizens?
What type of family reunion packages could Branson advertise to increase the number of tourists? What other ways could Branson increase tourism?

300+ words, 25 points. Cite references.



^{Have a similar assignment? "Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results."}

Our Service Charter

1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.