Oklahoma City Community College Sports Marketing Management Questions

Question Description

Chapter Review

Winning Edge

Marketing Management Series Role Play

Marketing Management Series Role Play The goal of television programming is to capture the greatest percentage of viewers possible. Television ratings determine which programs will stay and which ones will be canceled. The large number of college football bowl games has diluted the interest of many college football fans. The popularity of the teams and the significance of the game are factors that determine television success.

A lower-tier college bowl game is scheduled to air on the morning of January 1 immediately following The Price Is Right. The morning time slot is a drawback for television ratings, but no other games are scheduled to be broadcast on competing networks during 80 percent of the airtime. Television ratings for this game have been declining during the last three years. Two major football conferences have signed a five-year commitment to play in this game. Your marketing firm has been hired to increase the popularity of the game and the size of the television viewing audience. You must develop a marketing plan and advertising campaign to promote the game and elevate it to the status of a major bowl game.

Consider the demographics of the television audience that normally tunes in on weekday mornings. Capture the attention of The Price Is Right viewers so that they stay tuned to the channel for the game.

Think Critically

How have the number of bowl games affected the television ratings for the games?
Why are the scheduled date and time of the game important factors for ratings and promotions?
Why should television networks be aware of the programming scheduled around the game and on competing networks when making decisions?
How can promoters make an association between the game show and the bowl game to help pull in more viewers?

300+ words, Cite references

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