Strayer University The Pricing Strategy and Product Endorsement Discussion
Question Description
Post 1
It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various businesses and pricing strategies.
- Match each business with the pricing strategy that you believe the business is using.
- Discuss why you think the business is using the pricing strategy that you did.
| Business: | Pricing Strategy: | |
| Bentley Motors
Motorola Kohl’s Dish Network |
Penetration Pricing
Pricing Skimming Premium Pricing Competitive Pricing Economy Pricing Promotional Pricing |
Post 2
Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product features. Other times businesses have the celebrity wear the product or talk about how they use the product in their everyday lives.
With this concept in mind, select one of the following celebrities to endorse Diet Pepsi in an attempt to reach the young people between the ages of 1219?
- Dwayne Johnson
- Jimmy Fallon
- Cardi B
- Kelly Clarkson
Respond to the following:
- Why did you choose this celebrity? How does this celebrity align to the target market?
- Which media channels would you use to reach the target market with this celebrity endorser? How would you get your celebrity to actually endorse the product, based upon the discussion board introduction?
- Respond to the discussion with at least four good sentences for each bullet point. Make sure you address all points of each bullet.
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