SU Stopping Outshopping Scarlet Hospital Competing in Salem Case Study

Case Study – Stopping Outshopping

Read the case study, Stopping Outshopping.

Assignment Instructions

Write a 4–6 page paper in which you:

1. Based on the textbook’s summary of Timothy’s philosophy ofcontinually striving for excellence, determine whether or not ScarletHospital was prepared to compete with the establishment in Salem evenbefore the highway improvement mandated such an upgrade in deliveryhealth care services.
2. Examine the potential lessons that the Stopping Outshopping case could teach health care executives about complacency.
3. Evaluate the potential value of Michael Porter’s Five Forcesanalysis and SWOT Analysis for effective decision-making, in its abilityto help Scarlet Hospital protect its market share and thus decrease thechance of losing patients to other institutions in Salem.
4. Appraise the value of the Balanced Scorecard model in itsability to help Scarlet Hospital executives reinforce its defensivemarketing strategy.
5. Propose a one-page offensive marketing strategy (i.e.communication, branding, innovation, etc.) that Scarlet Hospital shoulddeploy in order to turn the table on Salem-based health care providersand improve its competitive marketing position.
6. Use at least five quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.