The University of South Florida Professional Selling Software Salesforce Presentation

2 pages

Presentation:

1. Value Proposition – why we are better than our competitors
   INNOVATION IN THE CUSTOMER RELATIONSHIP MANAGEMENT
   Salesforce is a specialist on Improved Sales Results. It specializes in gathering data for customers in order to create leads, and sell smarter.
2. Challenges
   1. Company does not have full control over its selling efforts (work overload)
   2. Shipment delays
   3. Wrong label on product and packaging
   4. Can’t keep track of their customers
   5. Can’t expand without organization
3. Solutions
   1. salesforce has the most complete service platform that provides an easy way to manage all the customer’s data, from anywhere
   2. The CRM software has features such as contact management which would keep track of all names and addresses. This would help to make sure no packages were lost or sent to the wrong place again.
4. Why are we better than the competition? Gain customer approval

SALESFORCE:

• UNIQUE FEATURES
  contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, analytics and an intuitive, mobile-ready dashboard
• DATA SECURITY
  has pre-installed security features that allow business owners to decide who within their organisation can access their data, making this a very reliable and secure software. With the Salesforce App Cloud, businesses can create and run all of their personalised applications.

• PERSONALIZED DESIGN
  According to Salesforce statistics, 86% of consumers admit to personalisation playing an important role in purchasing decisions. Salesforce makes it possible for businesses to personalise emails that are sent out to customers. Salesforce also takes the unique purchase history of every client into consideration.

PIPELINE:

• BASIC FEATURES
  Lack of interaction tracking, lead segmentation, source tracking nor prospecting tools. Need to upgrade to access more features
• NOT USER FRIENDLY
  Salesforce offers training in person, live online, webinars, and documentation. While Pipeline only offers live online training as well as webinars.
• ONLY CLOUD ACCESS
  You can’t install it on your server, so you don’t have the advantage of choosing between cloud and self hosting, source code access, customization or migrating from cloud to your own server, due to legal regulations that mandate that your customer data must be stored in your country