UC Wk 13 How to Improve Customer Service Understanding Customers Needs Case Study
Question Description
Read the Customer Service at Datatronics Case Study on pages 246-250 in the textbook.
Answer the Discussion Questions at the end of the Case Study.
1. Outline the specific information that Matt should collect to build a case for improving
customer service at Datatronics.
2. Describe your top ideas for Matt to present to Joel next week.
3. How would Matt get Joel to support his ideas?
Be sure to use the UC Library for scholarly research. Google Scholar is also a great source for research. Please be sure that journal articles are peer-reviewed and are published within the last five years.
The paper should meet the following requirements:
3-5 pages in length (not including title page or references)
APA guidelines must be followed. The paper must include a cover page, an introduction, a body with fully developed content, and a conclusion.
A minimum of five peer-reviewed journal articles.
The writing should be clear and concise. Headings should be used to transition thoughts. Dont forget that the grade also includes the quality of writing.
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