UIC Viacom Digital Advertising and Customer Spending Project Proposal

Question Description

Sponsor company: Viacom

My proposal is to focus on Viacom digital advertising and customer spending. How the platform attracts audiences and make a great profit, and what is the great strategy to increase more potential follower and investor.

Be sure to include:

Background, statement of the problem, analysis, literature review and conclusion. 4 pages.

Why are you doing this project?
To whom will be doing it (audience)?
What will you be doing?
Literature review How will you be doing it?
Where will it be done?
How long will it take?
How much will it cost? (if applicable)

Prepare a draft project proposal or research design paper that explains the following:

1. How does the solution you are proposing intersect with data governance, business leadership, ethical issue or social responsibility challenges? If your solution intersects with more than one, elaborate on each one and explain how your data analytics solution can help to shed light on the challenges, to unfold its complexity or to solve all or some of the challenges?

2. Present literature review of three related articles.

I attached the final requirement of the proposal, please help me to form a nice draft, thanks!

Reference: https://hbr.org/1990/01/ad-spending-growing-market-share

https://www.statista.com/outlook/216/109/digital-a…

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