University of Akron Code Organization & Computer Science Discussion

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University of Akron Code Organization & Computer Science Discussion

Business Finance, University of Akron

University of Akron Code Organization & Computer Science Discussion

Question Description

Read the article and watch the following video from Optimizely to answer questions. (Note: this is a promotional video for the A/B Testing services of a company called Optimizely).

https://www.optimizely.com/customers/codeorg/

What did the firm consider as its measures of conversion?
What kinds of improvements did the firm experience from A/B Testing?
What were the independent variables they mentioned manipulating?
What kinds of A/B Tests would you consider conducting next?

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