University of Akron New Advertising and Promotional Campaign Creative Brief
Question Description
1. Visit the following Web site, view some of the television spots that interest you, and select one ad and product to use in the following assignment. The Link to the Super Bowl Ad Website is shown below this document.
2. Walk this product and the ad you have selected through the CREATIVE BRIEF process described in our text book in Chapter 8.
3. Using the Creative Brief you have just developed from number 2, describe or create one ad (print, radio, television) that shows the NEW creative direction proposed that would move this client and product beyond the Super Bowl ad.
4. Submit one Creative Brief and ad to the instructor of this course via the Drop Box. Also, attach any ads created or ad descriptions.
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