University of Akron Use of Speak Analytics Lingo in Inbound Marketing Report Paper
Question Description
Submit a word.doc that includes the image from Part A and the responsesfor Part B.
Part A: INBOUND MARKETING ANALYTICS REPORTRead the Inbound Marketing Analytics Report and explain “How To Use” https://courses.cscc.edu/bbcswebdav/pid-14649755-d… each of themetrics below for marketing program
● Bounce Rate
● Indexed Pages
● Call-to-action (CTA)
● Open Rate
● Click-through Rate (CTR)
● Reach● Conversions
● Referring URLs
● Conversion Rate
● Traffic
● Cost-per-acquisition (CPA)
● Unique Visitors
● Cost-per-click (CPC)
● Unique Search Terms
● Impressions
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