University of Akron Workability of a Products Package Discussion Paper
Question Description
You have been hired to do a VIEW analysis of a product package. Make certain to read about the VIEW concept and respond to the case Problem and Campaign Objectives as follows.
Lab Tasks and Responsibilities
1. Using the VIEW analysis found in Week/Module 4, select a consumer product package (your choice) and complete the following in a Word document. Then, email the document to the instructor of this course.
2. Name and describe the product package you have selected in detail.
3. Analyze the package with the VIEW attributes.
* V = Visibility
* I = Information
* E = Emotional Appeal
* W = Workability
PLEASE USE VIDEO BELOW TO PICK A PRODUCT
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