University of Nairobi International Markets Discussion

Question Description

Question #1 To assess market attractiveness at macro level, what are six major components that marketers must looked at? Explain each component briefly.

Question #2 To assess industry attractiveness at macro level, what are five forces (also called Porter’s Five Competitive Forces) that determine it? Explain each force briefly.

Question #3 To understand markets at the micro level, what kind of situations would be called as attractive? Explain why.

Question #4 To understand industries at the micro level, what kind of capabilities corporation should have when attractive opportunities are there for taken? Explain why.

Question #5 To pursuit attractive opportunities, people who will pursue them must be “fit” in one way or another defined as “Team Domains”. What are three “Team Domains”? Explain each domain briefly.

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