ECOM 301 SEU New Saudi OTA Company Almatar Digital Marketing Campaign Discussion
Question Description
Part 1, around (500) words: Due week 6, on 8/10/2020. (Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company)
- Investigate the micro-environment as part of the situation analysis for your company.
- Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
- Technological forces.
- Legal forces.
- Economic forces.
- Political forces.
- Social forces.
- Competitors analysis
- Suppliers and/or Digital Marketing intermediaries.
- Customers persona.
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